Scaling Authentic Engagement Without Hiring Support
followers
of comments replied to within the first week
weeks of daily usage
Company Overview
Chaos Audio builds innovative guitar pedals and audio hardware for musicians. As founder, Landon McCoy is leading the charge to bring new products to market — while also managing a growing, highly engaged community across Facebook and Instagram.
Challenge
As the company gained traction, Landon found himself buried under a constant stream of comments and questions on Facebook and Instagram. Musicians wanted quick answers about pricing, availability, and features — and many were high-intent buyers ready to reserve the product.
But keeping up was a losing battle. Landon estimated he was spending over 30 minutes a day responding to comments, often on his phone in between other tasks. Even then, comments slipped through the cracks. “Nobody thinks about how many comments and emails a business gets every day,” he said. “If you don’t respond immediately, people assume you’re a terrible business.”
He understood the value of personalization — he’d even created custom discount codes with people’s names in the past — but scaling that kind of thoughtful, immediate engagement was impossible for a one-person founder team. The alternative would have been hiring support staff, something Chaos Audio couldn’t afford.
That’s when Landon turned to Blueberry.
Solution
Blueberry’s impact was immediate. Setup took less than an hour, and the system began drafting and delivering replies right away.
“Blueberry nails our tone,” Landon said. “I make a small edit and it learns. Now every day I first check email, then I check Blueberry. After the first week it was already handling 95% of our replies in my voice.”
The key was Blueberry LLM, our proprietary model built for social engagement. By analyzing past interactions, it quickly adapted to Chaos Audio’s style of communication. The result was replies that felt authentic, not automated.
Equally important, Blueberry helped Landon scale the personalization that he knew drove conversions. “In the past, I’d make custom discounts with a customer’s name to show them we cared. Blueberry now gives me a way to do that kind of engagement at scale.”
Instead of spending half an hour buried in comment threads, Landon now spends just a few minutes reviewing and approving. The system learns from every small edit, compounding improvements over time and freeing him up to focus on growing the business.
Results
The change has been transformational. What once felt like a losing battle is now one of the easiest parts of Landon’s day.
“Blueberry has become part of my routine,” he said. “Every morning I check my email, and then I check Blueberry. It’s that embedded in my workflow.”
Instead of missing comments or letting threads go unanswered, Chaos Audio now responds to virtually every community interaction. That visibility hasn’t gone unnoticed: fans have even commented that they appreciate how responsive the brand has become.
And importantly, the replies don’t just sound human — they stay civil and professional, even with difficult comments. “If it were me, I’d respond quite differently…” Landon laughed. “Blueberry keeps it firm but respectful. And sometimes those same people end up converting.”
By covering 95% of replies almost immediately and continuing to refine its voice, Blueberry has turned community engagement from a drain into an advantage.