Impact Dog Crates: 10× ROI in Two Weeks with Blueberry
ROI in less than 2 weeks
followers reached with personalized conversations
minutes to set up and go live
Company Overview
Impact Dog Crates is a fast-growing DTC brand known for premium, durable crates and accessories for dog owners. With a strong product and growing social presence, the team needed a way to engage authentically with thousands of customers at scale.
Challenge
Before Blueberry, Impact relied on ManyChat and manual human support to handle comments and DMs. The results were clunky and impersonal. Customers often received the same canned outreach multiple times, even when they left multiple comments. Negative comments were treated the same as positive ones, triggering DMs that only frustrated unhappy customers further.
And when it came to comments, they couldn’t find any solution that could help in an authentic, non-AI way. “We were sending the same message to everyone, and sometimes sending it multiple times,” said Dyllan Barnes, Head of Strategic Growth & Community at Impact Dog Crates. “That’s not how we want our brand to show up.”
Solution
After using Blueberry, Impact switched over from ManyChat entirely. What had once felt like robotic, obvious automation was replaced with seamless, human-feeling interactions that drove real revenue. Setup took less than 30 minutes, and Blueberry’s AI captured most of their brand tone in the first week — thanks to Blueberry LLM, the proprietary model built specifically for social conversations.
Instead of blasting the same template to everyone, Blueberry pulls from the history of Impact’s social interactions to shape replies. That means messages can mention a customer’s name — or even their dog’s name — in a way that feels natural. “I was looking through some of the DMs,” Dyllan said, “and it looks like the kind of conversation someone would actually have with a human.”
Blueberry also gave the team the ability to reply to comments at scale — something they’d never had before. Dyllan shared one moment of surprise: “I just responded to 30+ comments in about 45 seconds.” For a brand with over 280K followers, that kind of speed and authenticity was impossible before Blueberry.
“Setup was basically seamless,” he added. “A few buttons to click and we were live. And the support has been unbeatable — I’d been trying for weeks to get ahold of anyone at ManyChat and never got a response. With Blueberry, I have a Slack channel with the founders who answer right away. I’ll send a message that I don’t even view as a priority, and it still gets resolved almost immediately.”
Results
The impact was immediate. In just two weeks of sending DMs with Blueberry, Impact Dog Crates generated over 10× the revenue they paid for Blueberry.
One of the first sales came when a customer engaged positively with a post. Instead of waiting for manual follow-up, Blueberry proactively reached out at the right moment with a personalized offer. The customer purchased on the spot.
“For us, dog crates can be impulse purchases,” Dyllan explained. “People want to buy in the moment. Having that instant, human-sounding reply is a game-changer.”
Conversations now feel authentic, and sales flow directly from personalized DMs. “With Blueberry, customers think they’re talking to a human,” said Dyllan. “With ManyChat, it was obvious it was automated.”