Meta just turned Messenger into a personal marketing channel.

As of a couple months ago, Meta opened up the ability for businesses to send personalized marketing DMs to anyone on an opted-in CRM contact list.

Previously - marketers using messenger for DMs could only message hundreds of people a day. With these new changes, marketers can send personalized messages to millions.

How this Works

Meta’s new flow is as follows:

1. Businesses upload a CRM of opted-in customers

2. Meta matches email & phone numbers from the CRM upload to Facebook accounts in Meta’s systems

3. Meta then allows businesses to send marketing DMs to any matched Facebook account from that contact list. These messages can be personalized based on user data and preferences, allowing marketers to send unique messages to each customer to: (1)  improve marketing effectiveness, and (2) 1:1 target people with specific campaigns, items, and more

4. Marketers can then use Meta’s built-in attribution tracking to tie each DM back to conversions, revenue, and ROI, right out of the box.

This means each message can leverage your own data – names, past purchases, preferences – to feel like a genuine one-on-one conversation. Across all of your customers at once.

Why Rich Contact Data Wins

More context = more powerful DMs. 

There are two elements for a successful marketing DM: what to say, and when to say it. Rich contact data powers both.

Brands build the most comprehensive profiles by merging CRM data with the rich context of social — profile details, interaction history, likes, comments, even past DMs.

Together, this data powers both what to engage customers with and when to engage them via personalized marketing DMs.

That’s the engine behind personalized, high-impact DMs. But to actually use it, brands need to go through Meta’s approved tech providers; personalized marketing DMs aren’t available in Ads Manager.

Blueberry’s 1:1 AI Advantage

Blueberry supercharges this new paradigm. Our AI merges your CRM data with our customer deep research database to automatically craft hyper-relevant messages. We track every customer interaction with your brand - comments, likes, purchases, DMs - and use that context to deliver the most timely offers and personalized messages.

Marketers have full control over how flexible Blueberry is: configure structured campaigns with clear goals, or let Blueberry learn from your brand’s knowledge base and past interactions to personalize on autopilot.

The result: DMs that build loyalty, drive conversions, and feel like they came from a friend — but at AI scale.

Ready to see it in action? Check out Blueberry:  the 1:1 AI Marketer for B2C Brands.